MINISTRY OF SPORTS DEVELOPMENT PARTNERS WITH EFFA MANAGEMENT TO CREATE NIGERIA’S FIRST SPORTS DEVELOPMENT PIPELINE.

Hertz Fauzan
Apr 22, 2024
3 min read

The Nigerian Ministry of Sports Development and Effa Management came

together in a historic signing event on Friday, April 19th, 2024, to formalize a

comprehensive MOU aimed at revolutionising the landscape of sports

development and promotion in Nigeria.

The agreement, signed by representatives from both entities, outlines a strategic

partnership to drive significant progress in various facets of sports management

and promotion over the next decade.

The agreement aims at 3 critical outcomes:

1. Sports Development Pipeline Masterplan:

Effa Management will spearhead the development of a groundbreaking Sports

Development Pipeline Masterplan, meticulously crafted to develop and enhance

the infrastructure by building multipurpose sports facilities across the country,

talent identification, talent welfare and support and grassroots participation across

various sports disciplines in Nigeria. This masterplan aims to set a clear roadmap

for the sustainable growth and advancement of Nigerian sports on both national

and international stages.

2. Revenue Generation through National Sports Betting and Lottery

Aggregator:

With the goal of fostering financial sustainability within the sports ecosystem,

Effa Management will establish and manage a national sports betting and lottery

aggregator. This innovative initiative is poised to generate substantial revenue

streams that will be reinvested into sports development programs, infrastructure

upgrades, and athlete support systems.

3. Sports Marketing Initiatives:

Leveraging cutting-edge marketing strategies and platforms, Effa Management

will undertake extensive campaigns to amplify the visibility and popularity of

Nigerian sports. Through targeted promotions, strategic partnerships, and engaging content creation, the aim is to ignite widespread enthusiasm for sports

participation and spectatorship across all demographics.

The Minister for Sports Sen. John Owan Enoh and Mr Hertz Fauzan hold the contract. Flanked by the Effa Management and the team from the Ministry of Sports.

The signing event marked the official commencement of this transformative

partnership, which holds the promise of ushering in a new era of prosperity and

excellence for Nigerian sports.

In his remarks, Sen. John Owan Enoh, the Nigerian Minister of Sports

Development, expressed optimism about the far-reaching impact of the agreement,

stating, "This collaboration signifies a significant milestone in our collective efforts

to elevate Nigerian sports to unprecedented heights. Together with Effa

Management, we are committed to realizing our shared vision of a vibrant and

inclusive sports ecosystem that nurtures talent, fosters innovation, and inspires

generations to come."

The minister lauded Effa’s dedication to the development of sports in Nigeria and

further highlighted how this is directly in line with the intended legacy of the

Renewed Hope Agenda championed by President Bola Ahmed Tinubu.

When asked about how this signing will account for the youth, the Minister further

explained how the pipeline will be able to recruit talent through regional, school

and interstate competitions at secondary school level and reviving national

competitions like Governor’s Cup and President’s Cup that would be a

foundational cornerstone of identifying and developing talent at a youth stage.

Sen. John Owan Enoh, the Minister of Sports delivers a speech to the audience at the signing ceremony.

The CEO of Effa Management, Mr. Kunle Fakeye, a seasoned sports man and

sports broadcasting magnet further promised a fully inclusive non-zoned sports

development. Where talent from Northern Nigeria should access the same

opportunities as those of Eastern or Southern parts of the country. He promised agender, religious and tribally inclusive pipeline that ensures that the best talent

from each region is equally represented.